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About Us

About Us

Every story has a beginning, with the years of passion in jewelry and design innovation, J & Kel Creation Sdn Bhd is founded by Mandy Ong and Kelly Lim is driven with the core values that of importance of exceptional customer service, relentless craftmanship, extraordinary creation and honest valuations. They bring the new era to the jewelry world by injecting the music piano lounge theme, thus, the world’s first jewelry music lounge has officially opened at the Baba House Hotel in Malacca city in 2023.

Mandy Ong

Mandy Ong is a Malaysian with more than 17 years of experience in the industry. Today, Mandy is a certified Gemologist by trade, with accolades from various prestigious institutions across Switzerland, Belgium and Taiwan. Her life experience became the vision board for J & Kel, a fine jewelry brand she passionately founded in 2023 with the sole aim of juxtaposing heritage and storytelling, with the timeless beauty of precious, authentic stones and artisanal craftmanship. With her efforts duly recognized at the 3rd World Excellence Entrepreneur Brand Celebrity Awards, naming her The Best Entrepreneur of The Year 2022.

Kelly Lim

With nearly 22 years of professional background in gold jewelry design and team management, Kelly has collaborated with world-renowned manufacturers and different brands with solid expertise in jewelry design, hand-drawn design drawings, designing software knowledge and has been involved in projects “Feng Shui Series”, “Numerical Energy Pendant Design”, “Fine Jewelry Design” and so on. She has been rewarded both the “3rd World Excellence Entrepreneur Brand Celebrity Awards” and the “Certificate of Achievement of Malaysia Most Outstanding Jewelry Design Creative Grandmaster Excellence Award” in year of 2022.

Our Achievements

Mission & Vision

It could not be denied that everyone loves jewelry regardless the gender. That is solid fact which holds true till today. However, sometimes those jewelry that display in mall or at the exhibition could hardly grant our attention either due to the staggering prices or design that does not fit well with our taste. To give every customer much more than what there expect in terms of quality, selection, value for money and customer service, by understanding their preferences and innovating constantly to eventually provide an unmatched experience in jewelry shopping.

Dubai, China and Italy will be a big potential market in Jewelry industry, we will expand our business to those countries and implement our business ideas which is the one and the unique, the one and the only one jewelry business combine with piano lounge concept.
That is solid fact that everyone loves jewelry regardless the gender which holds true till today. In Malaysia, fashion design is very competitive whereas the jewelry brand design is still on the rise and it has a great a great development potential.

  • To become a recognized leader in the community for providing outstanding jewelry inventories and jewelry related services.
  • To develop a sustainable merchandising unit that sells customized jewelry to meet the needs of the professional and outgoing different level of target customers.
  • To create a product-based galleries whose goal is to exceed customer’s expectations in design styles, quality and customer service.
  • To enhance customer service and after-sale services by establishing a representative office in Malaysia in 2024
  • To increase the number of company products by 35% each year.
  • To build a market reputation for quality products and services during the forecast period (1-3 years)
  • To aggressively expand during the first three years of operation.