Every story has a beginning, with the years of passion in jewelry and design innovation, J & Kel
Creation Sdn Bhd is founded by Mandy Ong and Kelly Lim is driven with the core values that of
importance of exceptional customer service, relentless craftmanship, extraordinary creation and
honest valuations. They bring the new era to the jewelry world by injecting the music piano
lounge theme, thus, the world’s first jewelry music lounge has officially opened at the Baba
House Hotel in Malacca city in 2023.
Mandy Ong
Mandy Ong is a Malaysian with more than 17 years of experience in the industry. Today, Mandy is
a certified Gemologist by trade, with accolades from various prestigious institutions across
Switzerland, Belgium and Taiwan. Her life experience became the vision board for J & Kel, a fine
jewelry brand she passionately founded in 2023 with the sole aim of juxtaposing heritage and
storytelling, with the timeless beauty of precious, authentic stones and artisanal craftmanship.
With her efforts duly recognized at the 3rd World Excellence Entrepreneur Brand Celebrity
Awards, naming her The Best Entrepreneur of The Year 2022.
Kelly Lim
With nearly 22 years of professional background in gold jewelry design and team management,
Kelly has collaborated with world-renowned manufacturers and different brands with solid
expertise in jewelry design, hand-drawn design drawings, designing software knowledge and has
been involved in projects “Feng Shui Series”, “Numerical Energy Pendant Design”, “Fine Jewelry
Design” and so on. She has been rewarded both the “3rd World Excellence Entrepreneur Brand
Celebrity Awards” and the “Certificate of Achievement of Malaysia Most Outstanding Jewelry
Design Creative Grandmaster Excellence Award” in year of 2022.
Our Achievements
Mission & Vision
It could not be denied that everyone loves jewelry regardless the gender. That is solid fact
which holds true till today. However, sometimes those jewelry that display in mall or at the
exhibition could hardly grant our attention either due to the staggering prices or design that
does not fit well with our taste. To give every customer much more than what there expect in
terms of quality, selection, value for money and customer service, by understanding their
preferences and innovating constantly to eventually provide an unmatched experience in
jewelry shopping.
Dubai, China and Italy will be a big potential market in Jewelry industry, we will expand our
business to those countries and implement our business ideas which is the one and the unique,
the one and the only one jewelry business combine with piano lounge concept.
That is solid fact that everyone loves jewelry regardless the gender which holds true till today. In Malaysia, fashion design is very competitive whereas the jewelry brand design is still on the rise and it has a great a great development potential.
To become a recognized leader in the community for providing outstanding
jewelry inventories and jewelry related services.
To develop a sustainable merchandising unit that sells customized jewelry to
meet the needs of the professional and outgoing different level of target
customers.
To create a product-based galleries whose goal is to exceed customer’s
expectations in design styles, quality and customer service.
To enhance customer service and after-sale services by establishing a
representative office in Malaysia in 2024
To increase the number of company products by 35% each year.
To build a market reputation for quality products and services during the
forecast period (1-3 years)
To aggressively expand during the first three years of operation.