Kelly Lim

Engaged in several prestigious jewelry design companies and leading the design, based on the industry characteristics, providing training and guidance for junior jewelry designers, particularly has abundant experiences and unique personal style in jewelry design.

Jewelry Design Consultant and Instructor at PARFAITPRO DESIGN, trained jewelry professionals, evaluated students’ compilations and provided specific and professional suggestions, as well as mentoring in art colleges, students received Honorary Mentions in MJF Jewelry Design Competition.

Head of Jewelry Design at SOFIATECH, responsible for overseas market development for Middle East and European market, docked the customized service, offered professional design suggestions and relevant consultation and leading the team in develop and design products.

Partner and Jewelry Development Consultant at VIN & KELE JEWELLERY, pioneered overseas market and provided customized jewelry service, deployed and managed the team for product R&D, display design, promotion, sales and technical training.

Director of Jewelry Design at PASSION JEWELLERY SDN BHD, led the R&D and overall project planning, including design, packaging, organization, coordination, promotion, management and co-ordination mainly for high-end series, “Feng Shui Energy”, pioneered innovative elements, target Chinese market in Southeast Asia, Malaysia, Thailand, Singapore, Brunei, and so on.

Principal Jewelry Designer at KSCH SAPPHIRES SDN BHD, established a new high-end jewelry brandCHRISTIE & CARINE, led the operation of jewelry product design projects, business negotiation and follow-up with both overseas and domestic customers, participated in the entire production process, interfaced with craftsmen, model evaluation and adjustment, store operation and personnel training, to enhance the team business level, including store props, window design and decoration, service and sales.

Job Title: Jewellery Design Consultant
Jewellery Consultant Job Description:

• To design jewellery collections synonymous with the brand/ sentimental significant or symbolic meaning tying to brand identity and story.
  
• To work closely with production department and to ensure the finished design meets the requirements.
  
• To research jewellery trends and keeping an eye on the fashion world to keep abreast of developments in the industry.
  
• Track competitors work and research on current trends – competition awareness.
  
• Plan and consult in incorporating brand identity into all visual materials.
  
• Conceptualise innovative jewellery graphics that are aligned with the overall seasonal or thematic direction.
  
• Involve in product photo shooting.
  
• Participate, coordinate in model and event photography.
  
• Serve as production assistant, if required.
  
• Assist and consult in the development of graphics standards, templates and guidelines to ensure consistent messaging.
  
• Work with external vendors/contractors.
  
• Develop appropriate design solutions for maximum emphasis on selling features of pieces and collections.
  
• Co-ordinate and communicate with all parties involved to meet specifications.
  
• Supporting the Store Manager and Assistant Store Manager aim to achieve store targets and keep the store looking presentable for our customers
  
• Outlet and event visual and styling merchandising services
  
• Consult and educate in standard industry practices
  
• Connect and introduce trusted and reliable suppliers and vendors
  
• Hold consultations with commissioning clients
  
• Discuss a client's range of options and formulate original ideas
  
• Sketch out ideas, sometimes using computer-aided design (CAD), to help the client visualise the finished design.
  
• Handle CAD/CAM drafting and designing program to generate and draw new creative designs for upcoming jewellery collections.
  
• Work closely with colleagues in the Marketing team; Liaise with internal Production team; Seeing projects through from initial brief to completion; Working within budgets and to tight deadlines; Maintaining archive and record of projects
  
• Involved in other duties and responsibilities previously such as managing multiple company brands interior concept designs, creative Egyptian designs and targeting the middle east market.
  
• Held a Jewellery Fashion Show at Melaka Peranakan Mansion and a jewellery show at Sunway Hotel Ballroom.
  

Partnered with Mandy Ong and established their own company branding “J & Kel’L” in Melaka. Located in a hotel with top internet rating in Melaka with an interior design of music instrumental theme to liven up the store.

Played a part as a sponsor for the first ever international pageant event held in Malaysia with pageants from 20 over countries “Miss and Mister Celebrity international 2023”. Launches the newest design collection “The Shield” with pageant presenting the product on the runway stage.